Most of the emails in my primary email inbox are advertisements from store mailing lists I've signed up for. Whether that's because I don't get many "real" emails or that I sign up for way too many mailing lists, I leave that for you to decide.
Wish I had that coupon
Lately, I've been in the market for a new camera. There was a reasonable one day sale a few weeks back that I missed, and there have been no repeat at any other store that I've seen since -- more accurately, I wasn't completely set on buying it yet. However, there have, apparently, been coupons and sales for subscribers at one store I frequent. And these occurred during the period that I highly coveted the new camera -- dead set on getting it. I didn't hear about them, though, because I unsubscribed from that store's mailing list years ago.
Unsubscribe: Sick of the emails
For some reason, I got tired of all the "crap" flooding my inbox a few years ago and started mashing the unsubscribe button at the bottom of the emails one day. This store was one of them. Only a few were kept in the end. Part of the reason was that I got tired of using multiple email accounts -- trash, "fake" accounts -- and started forwarding everything to my primary. I finally got to see all of the emails directed at me. No longer could I ignore the account for months and do one batch delete.
Even worse, there were enough separate accounts that I lost track of which ones I logged in or signed up with for each store. The result was that I started getting duplicate and even triplicate emails flooding my main inbox.
Subscribe
I've now gotten used to "crap" in my primary inbox. They're easy to click on once and ignore or delete, so it's not a big deal that I see them. The bigger deal for me, nowadays at least, is that I get the coupon or discount at all. Saving something like 10% off or more every so often is worth the annoyance of having a few extra "crap" emails. You never know when you might need them?
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